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Simon & Schuster - Dirtbag Billionaire by David Gelles

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Bold Scents, Endless Stories
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[Simon & Schuster] Named one of Financial Times’s Best Books of 2025 New York Times reporter and bestselling author David Gelles reveals how Patagonia became a global leader in doing well by doing good and how other companies are adopting its principles. This is the inside story of one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of cutthroat capitalism. Founded in 1973, Patagonia has grown into a wildly popular producer of jackets, hats, and fleece vests, with a cultlike following among hardcore alpinists and Wall Street traders alike, posting sales of more than $1 billion a year. But it’s not just the clothes that make Patagonia unique. For decades, the company has distinguished itself as a singular beacon for socially responsible business, the rare company that can legitimately claim to be doing its damnedest to make the world a better place, while also making a profit. From its early efforts

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